Kia ora, I'm Maggie Lam, a surface-pattern designer based in Auckland, New Zealand

I specialise in creating chic, timeless surface-pattern designs and illustrations for brands, clothing labels and homewares manufacturers, working with clients across the fabric, garment and packaging industries.

My passion is to combine art and design when creating repeatable patterns and illustrations to use on almost anything. I love to collaborate and enjoy getting to understand what it is you want to achieve in order to design the perfect match for your project - whether it's ready-made patterns or specifically custom-designed just for you.


My creations are most commonly nature inspired, though I am also inspired by the things I see around me every day. Sometimes I’ll see a tiny object, or meet an amazing person on the street that inspires me to create. I aim to inspire more people to appreciate our nature and environments which often get taken for granted.


Each pattern of mine is full of life and energy. I love creating detailed and distinctive patterns. I often enjoy adding whimsical elements to them to make the patterns more interesting and exciting. 

The patterns I create are unique not only because they are original artworks, but many others in this industry tend to create their motifs and patterns only on the computer. My motifs that are initially hand-drawn with either with ink or gouache on paper so what you get is simply one-of-a-kind.

I am dedicated to my customers and their visions, and aim to produce work I, and they, can be proud of.

Toile de jouy and Damask are two of the historic classic style of patterns that I most drawn to and have been creating.  I love toile de jouy in particular.  Looking at toile de jouy pattern is like reading a story.  It contains so much meaning within the pattern than just being a pattern itself.  

Quality hand-drawn design for a timeless and whimsical result


My mission is to create art and patterns that inspire and brighten others with creativity. I want to showcase the beauty of the world in my patterns. It is important to me that my brand is environmentally focused and that we support ethically made products.

Art design that transforms the everyday​

By taking inspiration from nature, I want my designs to draw people into a world of luscious colour, texture and beauty in a way that captures their imagination and makes them fall in love with products it features on.

About Maggie Lam

A career as an artist was not an option when growing up in a traditional Hong Kong household. But Maggie's passion for drawing was destined to shine.  

"I remember that from a very young age, I would spend hours drawing and creating" says Maggie. "But I thought that being an artist was impossible. Even when I won a scholarship in Fine Arts, I still didn't believe that the thing I loved doing was ever going to be a real part of my future".

My story

I was born in Hong Kong and came to New Zealand in 1991. After 5 years in Wellington, I’m now living in Auckland with my husband and two amazing children. I am so proud to call New Zealand home. It is a creator’s dream to live here with beauty around every corner. Not only is the scenery and wildlife magnificent, but the people are too.

I have always loved art and drawing. I studied Fine Art in school and received a Scholarship for tertiary study. During my corporate career in town planning, I continued to dabble in painting and design outside of work, knowing it was my true calling. 

In 2015, I finally decided that it was time to pursue my passion - art and design.

I began working full time on my art and created two original pattern collections, while also working with various businesses to create patterns for their fabrics and surfaces. Since then, my business has flourished - in 2019 I was retained by international department store, Holt Renfrew and my designs have even featured on a Manalo Blahnik pump!  

I love working with companies of all kinds - from sole traders with a vision, to bigger companies who need bespoke creations for their displays, products and packaging.
-Maggie Lam

If you'd like to have a chat about the options for your project then let's connect!


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